We are beyond excited to announce that the first product from our Long Haul Gear range was successfully funded on Kickstarter! Woop di woop!
The Multiplate is an essential mounting hub designed especially for DSLR filmmakers, by DSLR filmmakers (i.e. Tom). We didn’t just hit our funding target, we smashed through it! And more than 90% of our backers were people who discovered the product and liked it– not many friends and family in there (though my Mom, bless her, did support the campaign and so did my dear friend Celina Wyss and our wedding industry buddy Stacey Kraft. I know none of you shoot DSLR video, so huge thanks for your support!).
One of the ways our Kickstarter campaign connected with people was through the video, which enabled us to show the Multiplate’s benefits in a quick, fun and engaging way. With so many products competing for funding on Kickstarter, having a well-produced and interesting video is one of the best ways to stand out from the crowd. This is our second successful video-driven Kickstarter campaign (our other was for our documentary, 24 Hours At The South Street Diner) and we’re currently working with another client on a Kickstarter video for her incredibly cool product.
We’ve learned a lot about how to create a Kickstarter video that breaks through the clutter and gets people to back a campaign. So if you’re thinking about launching an idea on Kickstarter and need a kick-ass video to help you reach your audience, give Long Haul Films a call. And now that we’ve had so much success with the Multiplate, keep your eye out for the launch of our product line LONG HAUL GEAR – coming soon!
A huge thank you to everyone who backed the Kickstarter campaign, spread the word, tweeted, posted and generally supported us on our latest crazy entrepreneurial scheme!